Jif, the popular American peanut butter company, launched a new campaign today with the popular site GIPHY to settle the GIF pronunciation debate once and for all and in doing so, claims they "finally put a lid on the #jifvsgif debate." Available with several fun messages printed about, a limited 40-oz. jar labeled "Jif" on one side and "Gif" on the other is also now available from Amazon while supplies last.
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